Jurny Scales Executive Team to Accelerate STR Innovation While Expanding Into the Hotel Market

Jurny, the leading agentic AI platform transforming hospitality operations at scale, today announced a major expansion of its executive leadership and advisory board. The move adds world-class operators, technologists, and investors to the company’s mission—reflecting growing demand for automation-first infrastructure as the hospitality industry undergoes rapid transformation.

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At the center of the announcement is Phil Hugh, former Chief Development Officer at Sonesta International Hotels as Head of Luxury & Lifestyle Development, and prior to that with Radisson Hotel Group Americas, Red Roof Inn, and Realogy. Hugh joins Jurny’s Advisory Board, bringing over two decades of experience driving large-scale operational growth across some of the world’s top hotel brands.

This announcement follows the recent addition of fintech veteran David Disque to Jurny’s board. He will assume the role of Chief Operating Officer in June. Formerly President of CSI Enterprises, Disque brings deep experience across all phases of growth—from early- global scale to exit —and a proven ability to build infrastructure that moves fast and performs under pressure.

These appointments reflect more than just company momentum—they mark a strategic response to mounting interest from the broader hotel industry. Having seen Jurny’s success with boutique properties and independent operators, larger hotel groups have increasingly approached the company, seeking to adopt the same automation-first infrastructure.

Known disruptors in their fields, these are significant additions for Jurny at a pivotal time. To meet accelerating demand and ensure consistent delivery at scale, Jurny has expanded its leadership with executives who know the hospitality industry from the inside out. Phil Hugh and David Disque each bring decades of hands-on experience—spanning brand development, operational execution, and infrastructure leadership.

Together, Hugh and Disque bring a clear understanding of how hospitality works on the ground, and the capability to design and scale systems that perform under pressure. Their leadership will be instrumental as Jurny enters larger hotel groups and enterprise-level portfolios, where precision, reliability, and operational fluency are non-negotiables.

Jurny isn’t offering more software. It’s delivering real-time infrastructure—automating up to 90% of daily operations and enabling properties to run faster, leaner, and more intelligently. That traction is now attracting top-tier executives from across the industry.

Real Leadership, Where It’s Needed Most

Jurny’s growing executive and advisory board now includes some of the most accomplished leaders in hospitality, travel, technology, and investment:

Hospitality Operators & Brand Leaders:

• Phil Hugh – Former Chief Development Officer, Sonesta; leadership roles at Radisson Hotel Group, Red Roof, and Realogy
• Kevin Rohani – Former executive at SBE, Dream Hotel Group, and Accor

Technology, Automation, and Scalable Infrastructure:

• Alex Canter – CEO of Nextbite, a restaurant tech pioneer backed by $150M+ in venture capital, known for driving innovation in digitally native brands and ghost kitchens
• Kevin Morris – Former CFO of Miso Robotics, where he raised over $85M and helped lead the development of one of the first commercially viable AI-powered robotics platforms in hospitality
• David Disque – Incoming COO of Jurny and former President of CSI Enterprises, where he helped scale fintech infrastructure globally; also a strategic investor in Jurny’s 2025 funding round

Strategic Investors in Travel, Real Estate, and AI:

• Paz Levy – Tech entrepreneur and investor focused on AI and real estate platforms
• Eran Danino – Early-stage investor and operator with experience across SaaS and hospitality tech
• Bryan Leibman – Travel industry veteran and investor with leadership experience in aviation and hospitality

“Hospitality doesn’t just have an infrastructure problem—it has a fragmentation problem,” said Luca Zambello, co-founder and CEO of Jurny. “Operators are juggling no fewer than five different systems just to manage one, single property, which creates inefficiencies and blocks the foundational infrastructure required for AI to deliver real impact. We recognized this over four years ago and made it our mission to build the unified platform the industry needed. That foresight has put us years ahead—enabling us to create what we believe is the most powerful AI in hospitality today. And the people joining us now aren’t hype hires—they’re seasoned operators, technologists, and investors who’ve seen it work and know exactly how transformative this is.”

Jurny’s platform is already deployed across thousands of units, automating everything from bookings and guest communication to smart fully automated check in and check outs, cleanings management, and automated workflows. The platform’s proprietary agentic AI engine enables properties to run themselves—freeing up time, reducing errors, while elevating guest experiences and unlocking new margins in an industry where every second counts and margins are razor-thin.

“This is a defining moment,” added Zambello. “We’re not just digitizing the old model—we’re replacing it with something smarter, faster, and built for how the industry actually works today.”

About Jurny

Jurny is redefining hospitality with a platform designed to automate every aspect of property management. Powered by JurnyOS—its flagship, AI-native agentic operating system—the company enables property managers and operators to run fully autonomous operations while elevating guest experiences. From booking to check-out, Jurny streamlines workflows, reduces operational costs, and drives profitability. With thousands of units already live and a relentless focus on innovation, Jurny is setting a new standard for modern hospitality.

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